1) Data center density laws in the U.K., which are not in place in the U.S., allow data centers in the U.S. to provide more power per server cabinet. This is more convenient for online backup resellers, giving them relatively limitless storage. U.S. data centers are able to provide five times the amount of power and five times the amount of storage per cabinet compared to data centers in the U.K. By being able to condense the data centers and use less real estate space, online backup companies in the U.S. are able to offer their services at a much lower price.
2) The currency exchange rate is presently in the U.K.’s favor. One U.S. dollar equals .61 British pounds – meaning that anyone living in the United Kingdom will pay £12 for every $20.
3) Although it may seem like the U.K. is a great distance from the U.S., in reality the countries are only a few fiber hops away in the electronic world. The ping time/latency from the U.S. to the U.K. shows relatively no speed difference than if the backup company were in the same country.
Almost half of XZ Backup’s customer base is international, with a substantial presence in the U.K. XZ even provides its customers with a technical support/service phone number for London, so that the company is more easily accessible for both users and resellers in the U.K.