Brazilian IT Services Market Reaches $8.9 Billion, Demand CAGR of 12%
If you aren’t keeping an eye on Brazil, then you’re not paying good enough attention. The South American economy is readying itself for recovery, as credit lines thaw and market activity refocusses on growth, digital spending and consumption is steadily increasing, expanding the market for IT products and services.
Government and retail consumers primarily drove demand during the first half of 2010, with the business sector expecting to pick up by H210. Additional broadband internet options are also coming online, with Brazil implementing a national wireless initiative to triple internet access by 2014.
Also to note, PC penetration is currently estimated south of 25% and is expected to increase to 36% by 2013. More consumers equals more opportunity for national and international players, leaving every vertical up for grabs. Approximately 400,000 small businesses reside in Brazil, with high demand in retail, finance, and healthcare sectors.
Check Research and Markets for the report:
Brazil Information Technology Q3 2010
Business Monitor International, July 2010, Pages: 63
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Brazilian IT spending is expected to bounce back in 2010, following strong growth in computer sales in the first half of the year. Government and retail demand drove most of the growth, as Brazil’s economy made a robust recovery, while still-sluggish business demand is expected to pick up in H210. Demand for IT products and services is forecast to grow at a compound annual growth rate (CAGR) of 12% over the forecast period, making Brazil one of the best-performing global IT markets. A National Broadband Plan announced in May 2010 should help to drive future growth in demand for IT products and services.
After 2010, the fundamentals of low computer penetration and growing affordability should keep the market on an upward path. Despite current economic uncertainty, a PC penetration rate of less than 25% indicates plenty of room for market growth. Infrastructure investments following the award of the 2016 Olympic Games to Rio de Janeiro is expected to drive new spending on IT systems and solutions.
